Russian vodka

Despite the fact that the concept of vodka is widely known, let us give the definition of that word, to put the record straight is Vodka - it is a strong alcoholic drink made by mixing alcohol and a special, carefully purified water. Almost all the vodka undergoes additional filtration or activated carbon, or a modified sugar. Sometimes, there are all sorts of vodka aromas and flavors, but these days it is less and less. Alcohol content varies. Of course, a 40% limit HYDRATED the most popular, but also you can fined a strong vodka. In russia the strength of vodka should be either in the range from 40 to 45 degrees, or be 50 or 56 degrees. Despite the fact that in russia villages, birches and drink vodka as a standalone drink the rest of theworld, it is commonly used as an ingredient for cocktails.

Legal concepts of vodka appeared in Russia in 1936 with the adoption of an appropriate GOST. Translated from the Polish vodka is translated "little water". This is a series of "son", "Babe," "stool", etc. All that to insist on berries, roots and grasses, called vodka.

The story of the Mendeleev

For some unknown reason to mention the vodka, often begin to remember the bearded Mendeleev, who wrote his thesis (and successfully defended her), "The combination of alcohol and water." He allegedly said that it is the best 40% described the impact on the human spirit, and even created a "special Moscow", which was later recognized as a standard. In fact, he said that a solution with 46% of the best contracts.

However, 46% of the then government officials seemed to many, and they reported that, behold, they say, Mendeleev came up with vodka, and not the 46 and 40.

The taste of vodka

Obviously, the vodka is not particularly tasty, but to be quite honest, taste, and as such does not at all. The taste is determined by the amount of impurities contained. The bitterness, however, is the consequence of not particularly high-quality treatment, and, as experts say saloon and liquor business, really high-quality vodka is drunk like water.

How to drink vodka . It is usually a snack. Sometimes, and drank, but not recommended drink other alcoholic beverages, otherwise the consequences can be unpleasant and unpredictable.



Doses

Vodka - the main source of enormous mortality in Russia. It's true. Vodka is much more dangerous than beer or wine, as it contributes to the rapid release of alcohol in the blood, and not every body can cope with such an attack. A person can die from 400 grams of pure alcohol (about 40-50% chance, if you are trained, do not die). Thus, to take lethal dose of alcohol in a liter of vodka you can, but the lash 4 liters of wine is difficult. To obtain such a quantity of alcohol from beer, have a drink about 40 litrav beer (it's a bucket). Half a liter - a dangerous dose, it can lead to stroke, heart attack and traumatic brain injury due to inappropriate behavior. Therefore, it is important to know how to drink vodka .

145 years - Birthday of Russian vodka

January 31, 1865 , in St. Petersburg , Dmitry Mendeleev defended his famous doctoral dissertation - "On the combination of alcohol and water." The original text, and now preserved in the museum of the famous chemist - at St. Petersburg State University. Some scientists believe that it is this work became the basis for a classic drink strength at 40 degrees. In fact, Mendeleev, of course, did not invent the vodka, she appeared before him. According to some figures, white bread wine was brought to Russia from Scandinavia in the 16th century. On the other, - for 100 years before, from Genoa. Incidentally, the strength of vodka in this country has never been a dogma. Traditionally, produced different varieties - 38, 45 and even 56 degrees. Another interesting detail: it is believed that, in fact, Mendeleev thought the perfect strength of vodka 38 degrees, but this number is rounded up to 40 - so it was easier to calculate the tax on alcohol. Only do not overdo it - 150 grams more than enough, he considered himself DI Mendeleev.

The best selling russian vodka "Putinka"

At the Moscow distillery "Cristall" enthusiastically welcomed Putin's promise to return to the Kremlin. Manufacturers of alcohol rubbing their hands and already preparing a new series of "Putinka" - the best-selling  Russian vodka. Russian power groups presented a couple of weeks ago, a surprise, saying that the current prime minister in 2012, will run for president, and President Dmitry Medvedev will lead the party "United Russia". The return of Putin for the presidency so pleased manufacturers' Putinka. "


In 2004, a year after its introduction in the market, "Putinka" became a best-selling vodka, and now it occupies the ninth place in the russian global market. The owner of the company brand "Vineksim" earned on de president name the big money, although the drink has nothing to do with the  president (and probably future) master of the Kremlin. "Putinka," according to the dictionary - is a "fishing season". But the Russians, of course, know perfectly well what was going on.

The names of popular politicians in Russia have always been in vogue.  Mikhail Gorbachev before is the brand of vodka too. In addition, the last secretary-general for a long time after the collapse of the Soviet Union appeared in advertisements of fast food networks and was the face of louis vuitton in russia. Power has the authority, so it a great engine of commerce. "In Russia, the main" star "- it is always a leader, which cleverly supported by advertising companies,". It is no wonder that businesses are trying to settle down to a brand of president. Only here the government does not intend to give himself for their needs.

In the current popularity of Prime Minister wanted to, for example, to make the owners of the cafe "Putin" in Chelyabinsk. The place where you can drink a brew "Kremlin" or milkshake "When Little Putin was a kid," once visited the various inspections - from health to the fire. Cafe had to abandon the catchy title. As well as the manufacturer and instant soups Petelin, Alexander, who wanted to sell them under the name «Put in pot» (from the English "put in a pot"). Patent Office rejects the application for registration of names associated with the name of Putin, even though it is not a registered brand. In contrast to the name of the country: for the right of commercial use of the word "Russia" to pay a lot of money.

Despite this, business and marketing experts are trying hard to earn the most popular politicians. In the gardening stores appeared the grass with a photograph prime minister, and in the building - water filters with a portrait and the name of Sergei Shoigu - the head of Emergency (department, which, in particular, is responsible for the cleanliness of water in the country). Both products quickly disappeared from the shelves - they were withdrawn from sale under pressure from officials. But the bureaucrats do not always win. Two weeks ago, the Moscow Arbitration Court dismissed the appeal of Rospatent, which is more than a year ago, refused to register the mark "Volodya and bears" (associated with this animal the name of the current president, and members of the ruling party "United Russia" is often referred to bears). This means that the market may appear beer, vodka and other drinks at this brand or its abridged version of "Vladimir".
"Putin has to register its image as a brand, rather than rely on the vigilance of the officials who take care of encroachments on the image of power," - said the representative of an advertising agency in Moscow, Oleg Dronov Golden Gate.

So long ago joined the nationalist Vladimir Zhirinovsky. Under the registered back in the 1990s, the brand "Zhirinovsky" selling perfumes, alcohol, sugary snacks, tea and even mayonnaise. Their images as a trademark registered well-known spy Anna Chapman, who worked for Russia in the U.S., as well as a gymnast and MP Alina Kabaeva - her gossip in the press suspected affair with Putin. Both are going to be sold under the name of dolls and various gadgets.

Only the current President Dmitry Medvedev did not have to worry about its image. In 2008 there was vodka in shops «Medvedeff», and then "Medvedivka." They sold poorly and quickly disappeared from the market. And it only confirms the thesis that the Russians are willing to buy only those brands that offer real power.